Timed to launch with New York Fashion Week, the BAZAAR x Birkenstock x Bloomingdale’s partnership included a custom digital and print editorial in BAZAAR’s September Issue, and panel and shopping event at Bloomingdales hosted by BAZAAR’s Senior Fashion & Accessories Editor, Jaclyn Alexandra Cohen and Bloomingdale’s Fashion Director, Marissa Galante Frank discussing how to style your Birkenstocks for the upcoming season.

Throughout the campaign I served as marketing lead, where I led internal brainstorms, pre-sale and post-sale digital marketing strategy, onsite event production, and communication between the client and internal stakeholders.