some things I’m proud of.
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To promote the launch of Birkenstock’s new and exclusive shoe styles with Bloomingdale’s, they partnered with BAZAAR to create a 360-marketing program, culminating in a retail shopping event at the NYC flagship location of Bloomingdale’s.
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For the second year in a row, Jimmy Choo partnered with BAZAAR and art membership club, The Cultivist for a festive and fashionable holiday party in Dallas, TX at Bar Charles in the Design District.
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For the launch of J.Lo’s capsule collection with Intimissimi, the brand partnered with Hearst Magazines to amplify the collection’s reach through two branded content campaigns on ELLE.com and ShopBAZAAR.com.
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To celebrate Black History Month, Hearst Magazine’s employee resource group, Hearst Black Culture hosted the annual ‘Celebrate Black’ Summit in partnership with LVMH at the Hearst Tower.
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As a part of a brand marketing initiative to increase brand loyalty and awareness (after “Facebook” re-branded as” Meta”), the Culture and Community team used the cultural relevance and popularity of Miami’s Art Basel to create a three-day “immersive playground" for consumers to enter the world of Meta.
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Meta partnered with Rolling Stone magazine to host “Creator House”— a pool party for creators to mingle and learn about Meta’s new VR games and functionalities.
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As an extension of the Vaseline Healing Project, Vaseline is committed to closing the gap for skin of color in the dermatology world to equalize outcomes for people with skin of color. We were tasked to create an advocacy campaign for Black women to join Vaseline in “closing the gap” in medical care for skin of color.
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In 2019, Dove and the CROWN Coalition introduced The CROWN Act in California in January 2019 and the legislation was signed into law on July 3rd, 2019. This law was created to end race-based hair discrimination in schools and the workplace. Since its inception, The CROWN Act has gained a lot of traction but there were still 49 other states that needed to pass the law. We were tasked with creating a moment for Dove to elevate the stories of real women impacted by hair discrimination, in turn encouraging people to sign the petition in their states.
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In 2020,
Dove launched their first natural hair care line Amplified Textures. While Dove does have a strong brand affinity, most people associated them with skincare. We were tasked with creating a 360-marketing campaign including a creative campaign with influencer marketing and media strategy, targeting Black naturalistas.
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In the wake of the pandemic and the murder of George Floyd my brand Saturday School partnered with Baggu to create limited edition tote bags with 100% proceeds going to two local Black businesses in the Bedford-Stuyvesant community in Brooklyn, NY.
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Since 2017, Saturday School has been an advocate for young Black creatives by sharing their stories, promoting their brands and creating unique experiences for the community. As a celebration and culmination of the “school year”, Saturday School presents ‘The Yearbook’—who we are, what we’re doing, and what we’re into.
