meta house @ art baselAs a part of a brand marketing initiative to increase brand loyalty and awareness (after “Facebook” re-branded as” Meta”), the Culture and Community team used the cultural relevance and popularity of Miami’s Art Basel to create a three-day “immersive playground" for consumers to enter the world of Meta.
Project Role: Entertainment Lead, Culture & Community Team
December 2022
Meta
To champion and highlight the next generations use of mixed reality in their art, our team partnered with experiential agency, Game Seven to create an IRL three-day footprint at Art Basel. Each day consumers were able to enjoy AI art experiences, musical performances, VR workshops, and artist panels.
As a part of the core team, I served as Entertainment Lead where I had the opportunity to curate the DJs and live performances, to include, Doja Cat, GloRilla, Elena Rose and TOKiMONSTA. In addition, I created and implemented the editorial and social strategy for talent, managed talent onsite, and managed relationship between agency and internal stakeholders.
