vaseline 'see my skin' campaignAs an extension of the Vaseline Healing Project, Vaseline is committed to closing the gap for skin of color in the dermatology world to equalize outcomes for people with skin of color. We were tasked to create an advocacy campaign for Black women to join Vaseline in “closing the gap” in medical care for skin of color.
Project Role: Senior Copywriter
May 2019
Edelman
In an effort to eliminate the long-standing bias and exclusion of people of color in skin health, we partnered with Hued (a site to find medical professionals of color) to create the See My Skin—a platform/database to help Black and Brown and people identify their skin issues and find a provider that can offer them care.
2022 Cannes Lions
Gold Lion - Sustainable Development Goals - Vaseline, See My Skin
Bronze Lion - Health and Wellness - Vaseline, See My Skin
2022 London International Awards
Silver - Digital / Beauty - Vaseline, See My Skin
Gold - Health & Wellness - Vaseline, See My Skin
ANA Multicultural Awards
Grand Prize - Digital, Social, Mobile - Vaseline, See My Skin
2022 PR Week Purpose Awards
Winner - Best DEI
Winner - Best Health
Winner - Best Use of Creativity
Winner - Best Use of Digital/Social Media
Winner - Most Purposeful Activation
