hearst magazines X intimissimi
For the launch of J.Lo’s capsule collection with Intimissimi, the brand partnered with Hearst Magazines to amplify the collection’s reach through two branded content campaigns on ELLE.com and ShopBAZAAR.com.
Project Role: Marketing Lead
November 2023
Hearst Magazines
For the launch of J.Lo’s capsule collection with Intimissimi, the team created a co-branded shopping article on ELLE.com, highlighting an ELLE editor’s favorite pieces from the collection, and a shopping story on ShopBAZAAR.com featuring a tour of the new Intimissimi flagship store in New York City.
Throughout the campaign I served as marketing lead, where I led editorial content and digital media strategy.